← Back to portfolio
Published on 10th March 2020

Digital Marketing Leader: The Appalachian Classics

The Appalachian Classic - a cycling event organizer hosting a UCI World Series Gran Fondo & the Canadian National Masters Road Championships in July 2020. With the expansion of their race offer, I recently joined the team as their Digital Marketing & Communication leader. I am in charge of social media management, direct marketing, content creation, media relations, influencing marketing campaigns and customer service.